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Tuesday November 6, 2007
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9:00 9:30 am |
Opening Session
Welcome
Mustapha Tabba
IAA Jordan Chapter President
Keynote Speech
His Excellency Nasser Judeh
Official Spokesman for the Government
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9:30 9:45 am |
Power Break
Sponsored by Y & R
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9:45 10:25 am |
Taking a Gulf Hospitality Brand to a Global Luxury Brand in 3
years
Antony Lawrence, Group Director of Marketing, Jumeirah, UAE
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10:25 11:05 am |
An integrated approach to using marketing to win clients
Ian Ewart, Head of Global Advertising, Barclays Wealth, UK
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11:05 11:20 am |
Coffee Break
Sponsored by Y & R
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11:20 12:00 pm |
Brand Shield- protecting your brand in turbulent times
Christopher Savage, Managing Director, Ogilvy PR, Australia
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12:00 12:40 pm |
How to write copy that really sells
Andy Owen, Andy Owen & Associates, UK
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12:40 2:00 pm |
Lunch Break at Zara Expo Hall
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2:00 2:40 pm |
The Orange Journey
Philippe Vogeleer, Chief Strategy Officer and Secretary General, Jordan
Telecom Group / Orange Jordan
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2:40 3:20 pm |
How to break through the clutter without
breaking your budget
Chris Staples, Co-Founder & Creative Director, Rethink, Canada
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3:20 3:35 pm |
Networking Coffee Break
Sponsored by Y & R
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3:35 4:15 pm |
Loyalty Myths
Tim Keiningham, Senior Vice President, Ipsos Loyalty, Canada & Lerzan
Aksoy Assistant Professor of Marketing, Koη University, Turkey
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Wednesday November 7, 2007
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10:00 10:40 am |
Succeeding in a cluttered market
Mohammad Alayyan, Publisher & CEO - Al Ghad Newspaper, Jordan
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10:40 11:20 am |
Emotional Rescue
Elliot Polak, Founder & CEO, Text Appeal, UK
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11:20 11:40 am |
Networking Coffee Break
Sponsored by Y & R
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11:40 12:20 pm |
Zain: A Brand is Born
Philippe Guyon, Group Brand Director Zain Group, Jordan
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12:20 1:00 pm |
The challenge inside the box
Amir Zweil, Regional Category Director, Unilever, AMET (Africa Middle East & Turkey)
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1:00 2:30 pm |
Lunch Break at Zara Expo Hall
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2:30 3:10 pm |
Real Estate Marketing
Steve McCart, General Manager - Emaar Properties PJSC, Jordan
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3:10 3:50 pm |
Whats love got to do with it?
Ed Jones, Regional Creative Director, Saatchi & Saatchi, UAE
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3:50 4:10 pm |
Networking Coffee Break
Sponsored by Y & R
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4:10 4:50 pm |
2007 Gold Winners from Around the World
Herve de Clerck, Dream Leader, AdForum
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4:50 5:00 pm |
Conference Closing
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* Please note that the program is
subject to change |
