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Membership Benefits
The IAA is a high profile platform for industry issues
Advertising and brand communications are fundamental drivers of both business
and country economies. The IAA network creates and holds unique events worldwide
that bring the international industry together and creates a forum for knowledge
sharing and best practices, so essential those doing in today’s fast changing
environment.
The IAA “connects” the global marketing communications industry
The IAA Chapter network has hundreds of events collectively throughout the year
that include key industry influence and practitioners. The events typically
share insights, ideas and innovation. The IAA ensures both a responsible, but
also best practice approach is uniformly shared and developed.
The IAA believes it is fundamentally important to facilitate the networking of
our members to represent and share both their, and the industry’s point of view.
The IAA World Congress
Every two years the IAA holds its World Congress that is unquestionably “must
attend”, for those operating in the real “international” communications
environment. The 2004 World Congress was held in Beijing under the patronage of
the State Administration for Industry and Commerce, the first event of its kind
in China. In Dubai in March 2006, welcomed by HE Sheikh Maktoum, Vice President
and Prime Minister of UAE, the IAA attracted some of the world’s most respected
industry leaders to focus on the theme Challenges of Change” and 2000 delegates
from 67 countries.
In 2008, the 41st IAA World Congress was held in Washington DC April 7 – 9, 2008
under the theme – “What’s coming next?” which tackled latest groundbreaking
technologies that communicate brands to consumers in a visionary way and was an
interactive forum for discussing where the global advertising and marketing
communications industry was heading.
The 2010 IAA World Congress will be held in Moscow.
Other benefits:
- You will become part of a local Chapter – an active community of professionals
in your local area. Chapters actively organize events, share information and are
your local touch point with the IAA.
- Networking, business generation and personal development opportunities through
IAA events, seminars and conferences at a local, regional and global level.
- Access to a wealth of research and tools on our global site. For
instance, you’ll gain exclusive access to IAA smart charts - IAA’s own
analysis of the industry's hottest market trends in an easy-to-use, downloadable
format.
- Access to the industry contacts – if you are looking for contacts within the
industry, then the IAA can assist you – all you need to do is give us a call and
we’ll draw on our extensive network to help you.
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