Professional Development

The IAA’s professional development mission is to develop state of the art education programs for preparing individuals for the marketing communications industry of the 21st century.

IAA Members and the industry continue to benefit from our strong Professional Development programs. With our fully integrated classroom, training, and on-the-job learning structures, we offer students and professionals much more than academic training: we offer a well-rounded, global perspective. Because of our involvement in all aspects of the marketing communications industry, as well as our commitment to the next generation of marketing communications professionals, we are able to reach a widespread and diverse audience.

Our core Professional Development programs are highly successful. We work closely with over 52 IAA Accredited Institutes. We offer InterAd, the global student advertising competition as well as a host of other opportunities for learning.

Professional Development crosses borders within the Association-creating lifelong relationships that ensure our future strength.


Workshops

Workshops are organized on a regular basis that tackles topics that are relevant to professionals in the advertising and marketing communications industry. Local and regional experts bring the latest trends within the industry to develop skills that will further advance Jordan’s advertising and marketing communications capabilities.


IAA Accreditation Program

Universities, colleges, and professional schools that teach international marketing communications may apply for IAA accreditation. Our current network of educators is talented and diverse, but all are interested in offering contemporary, exciting programming in advertising and marketing communications.

The IAA Accreditation program has a twenty-year record of accomplishment. Presently, more than forty IAA Accredited Institutes hold membership in IAA's global advertising education network. Institutes offer one or more IAA approved courses in advertising/ marketing communications. Each actively participates in numerous IAA functions and events, often including a close relationship with the IAA Professional Chapter located in their geographic area.

Students graduating from these schools who have satisfactorily completed an approved course of studies receive IAA's Diploma in Marketing Communications. To date more than 18,000 students have been awarded this diploma; and most are employed with advertising agencies, advertisers, and media in international markets.

Click here to download more information on Accreditation Program


InterAd Student Competition

InterAd is the annual global student advertising competition which provides hands-on marketing communications experience for university students from around the world. It challenges student competitors to:

• Work in teams to create an agency Solve a genuine problem for a real-world corporate client.
• Gather market data and prepare a marketing plan and all supporting creative materials.
• Be judged in regional competitions by a committee of marketing communications professionals.